Florina PÎNZARU. National School of [email protected] Abstract Manual de marketing: principii clasice si practici actuale eficiente, Florina Pinzaru. National AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru. Florina Pinzaru CV Hapenciuc, F Pînzaru, EM Vatamanescu, P Stanciu Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru.

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Economic Instruments of Political Europe more. Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management people and the concerns for planet protection and for the economic effectiveness sustained by profit.

The distinction between identity and bond refers to Going international versus going global. International Conference on Business Excellence, 79 Special consideration is given to the role of the Internet in learning, while the strategies for increasing knowledge creation and knowledge acquisitions through the Internet are lesser discussed. Log In Sign Up. The present paper aims to briefly present the models used by the countries that joined the Euro zone afterin fixing the central parity and the evolution of the local currency towards Euro, when participating in Exchange Articles Cited by Co-authors.

Investigating the online social network development through the Five Cs Model of Similarity: National identity—an essential element for country branding.

In the context of a multicultural organizational environment, offering quality to both the costumer and the employee is no longer an easy pinaaru. Information Systems Management 34 3, As an overview, the conference papers are interdis-ciplinary and aim at exploring the shifts in management, as well as the relevance of ethics, values and standards at manuqlinstitutional and social levels in the world of finance and business, considering both the macro-level mamual the micro-level approaches.


Management Dynamics in the Knowledge Economy 3 4, The distinction between the two approaches is based on a step-bystep touch of the specialized markets versus a straight forward venture into far-away markets with a view to obtain higher profits. The paper approaches the common identity and common bond theories in analyzing the group patterns of interaction, their causes, processes and outcomes from a managerial perspective.

Mangers versus Digital Natives Employees. Business Administration Management Marketing Economics. From conjunctural urban storytelling to city branding: Based on these assumptions, we aim to analyze the relationships between CR and IC. Word-of-mouth generation and brand communication strategy: In order to complete this task, we will analyze the premises that generate multicultural environments in corporations, the general context of intercultural communication in this kind of organizations and the principle Management Dynamics in the Knowledge Economy 4 2, New citations to this author.

However, the success of several projects focused on emotional approach in recent years concentrated on the rediscovery of past and present stories of the Romanian capital, lead us to believe that the city brand built through stories has a real potential.

Florina Pinzaru Manual de MRKT 1

This study aims at marketinh a model of efficient internal marketing specific to multicultural organizations. Remember me on this computer. International Ponzaru of Academic Research 5 4 International Conference on Business Excellence, 79 MarketingBusiness EthicsAdvertisingand Media. If internal marketing is still not a theorized subject, the theme of internal marketing in an intercultural environment represents a completely new experience, both in theory and in practice.


Some researchers focused on analyzing the relationship between knowledge and competitiveness while others concentrated on determining the dimensions of corporate reputation CR. Academic literature, both socio-human and economic profile, pjnzaru pretty much the subject of the city brand, usually in the broader context of analysis concerning national and local brands.

Florina Pinzaru | Scoala Nationala de Studii Politice si Administrative –

But market competition had always had an intangible dimension due to the fact that every company tries to gain competitive advantages and to become the best in its field. Towards a European identity by the currency: Opinions sur les pratiques ethiques de la publicite roumaine more.

Information Systems Management 34 3, The following articles are merged in Scholar. A Comparative Analysis within a Triad Framework: New articles related to this author’s research. New articles by this author. Euro, subject or instrument of marketing more.

Title Cited by Year Millennials at work: The paper presents the modality of fixing the central parity and the experience of participating in ERM II for a number of member states that joined the Euro zone after Even if applying relationship marketing could prove to be limited for some organizations, the contemporary trends ask for a reevaluation of marketing approaches towards a business philosophy based on networks of relationships.

Marketing and Sustainable Development.